Personalizing a broad range of services
Maranex founder, Alan Armitstead, has worked with national and international advertisers of all kinds over the past 30 years. His expertise and track record of producing positive outcomes for every kind of marketing spend, provide the foundation for Maranex’ advisory, research, and creative services. Maranex can serve you at every stage of marketing development, from idea generation to campaign and brand tracking.
Sit down over coffee with Alan. You will instantly realize that your company’s marketing needs are in the hands of an established pro who can customize a strategic package of services to give you a legit competitive advantage across all integrated marketing efforts.
Advisory and Planning
Based on data/research provided by clients, incorporating proprietary research, or merely grounded in experience, Maranex provides planning and advisory consulting.
| Strategic planning process |
| Gap analysis, price sensitivity, brand positioning |
| Product innovation/line extension |
| Integrated campaigns, messaging, and PR |
| Sponsorship, promotion, trade, or other tactical opportunity |
Research and Data Analytics
Maranex’ proven research methodologies can help you: 1) discover real-life insight into how your audiences perceive a situation they would like resolved or improved; 2) establish viable claims/facts to provide confidence that your offering can/will address their situation, and; 3) powerfully and uniquely communicate the benefit you deliver that your target audiences seek.
Pre campaign services
| Usage and attitude |
| Idea and concept screening |
| Brand positioning and message validation |
| Sponsorship and tactical campaign screening |
| Creative and package validation |
| Sensory and in-home usage |
Post-Campaign Services
| Campaign assessment |
| Brand tracking |
| Satisfaction, NPS |
Maranex is an agent of IMI International research with its worldwide data-gathering services.
Creative Services
Led by a team of creative directors who have won a fine array of awards and the lifelong respect and friendship of clients far and wide, Maranex marketing communication and creative services cover creative conception and direction, core brand development, and outbound marketing materials
| Brand strategy, positioning, mission statement, and vision boards |
| Stimuli (campaign concept development) for research |
| Copy writing, art direction, and logo/identity design |
| Print copy and design, point of purchase/display, website copy and design, e-and traditional brochures, and outdoor media |
| All media, digital, social, and traditional executions |